Marketing Major

Requirements: Marketing Major (B.A.)

Global Liberal Arts Core Curriculum

Click to expand GLACC requirements

For further description of the courses required within each section of GLACC, see here or download the degree worksheet to the right.

Course Number	Course Name	Prerequisites
INTEGRATIVE INQUIRY
CCI 1	Four Integrative Inquiry Courses (course type CCI) (May not overlap with major, at least one must be at AUP. All courses must be outside the major's disciplinary base.) Freshmen satisfy CCI courses as follows: FirstBridge (two courses) and two additional CCI courses outside the major discipline. FirstBridge courses may not replace major requirements. Transfer students satisfy CCI courses as follows: four CCI courses outside the major discipline; at least one CCI must be taken at AUP.
CCI 2
CCI 3
CCI 4
CCX	Experiential Learning
CRITICAL INQUIRY AND EXPRESSION
EN 2020 CCE	Writing & Criticism	EN1010
CCD	Digital Literacy and Communication
See list of major requirements below for course with type CCR	Disciplinary Research Methods/Writing in the Discipline
QUANTITATIVE AND EXPERIMENTAL REASONING
MA 1005 or Above (course type CCM)	Quantitative Reasoning
Lab science course coded CCS (4CR lecture with corresponding 0CR lab)	Experimental Reasoning	MA1005CCM or higher to be taken before or at the same time
EXPRESSION FRANÇAISE
FR 1200 CCF (or above)	Elementary French & Culture II	FR1100
AUP CAPSTONE
See list of major requirements below for course with type CCC	AUP Capstone

MAJOR REQUIREMENTS – 60 credits

(Minimum grade of “C-“ required in each course)

COURSE NUMBER	COURSE NAME	PREREQUISITES
BA1020	FOUNDATIONS OF MANAGEMENT – 2 credits	None
DS1020CCM MA1020CCM	APPLIED STATISTICS I	MA0900 OR MA1005 OR MA1005CCM OR MA1005GE120 OR ELECMA-25 OR ELECMA-20 OR ELECMA-30 OR (MA1025CCM OR MA1025GE120) OR MA1030 OR MA1030CCM OR MA1030GE120 OR MA1091 OR MA1091CCM OR MA1091GE120 / MA0900 OR MA1005 OR MA1005CCM OR MA1005GE120 OR ELECMA-25 OR ELECMA-20 OR ELECMA-30 OR (MA1025CCM OR MA1025GE120) OR MA1030 OR MA1030CCM OR MA1030GE120 OR MA1091 OR MA1091CCM OR MA1091GE120
BA2001	FINANCIAL ACCOUNTING	College Level=Sophomore
BA2002	MANAGERIAL ACCOUNTING	BA2001
EC2010	PRINCIPLES OF MICROECONOMICS	None
BA2020CCI	MANAGEMENT & ORGANIZATIONAL BEHAVIOR	None
BA2040	MARKETING IN A GLOBAL ENVIRONMENT	None
BA3010	CORPORATE FINANCE	BA2001 AND (MA1020CCM OR MA1020GE120 OR MA1020 OR DS1020CCM OR CS1060 OR CS1060CCDI OR CS1060CCI OR DS1060CCDI)
BA3012CCIR	BUSINESS ETHICS AND CSR	BA1020 AND (BA2020CCI OR BA2020GE110) AND College Level=Junior
BA3040CCR	MARKET RESEARCH	College Level=Junior AND BA2040 AND (MA1020CCM OR CS1060 OR CS1060CCI OR CS1060CCDI OR DS1060CCDI)
BA3044CCD	CONSUMER BEHAVIOR	College Level=Junior AND BA2040
CM3067	ADVERTISING	BA2040
BA3500CCD	MANAGEMENT INFORMATION SYSTEMS	College Level=Junior AND BA2001
BA4045CCC	INTERNATIONAL MARKETING SEMINAR	( College Level=Senior AND Major=Marketing AND BA3010)
CM4048	MARKETING STRATEGIES FOR BRAND DVLPMT	BA2040
BA4050CCC	BUSINESS INTEGRATION CAPSTONE – 2 credits	College Level=Senior AND BA3010

FREE ELECTIVES

Any courses desired – must complete a total of 128 credit hours to graduate.

Honors

Students who have completed at least five BA courses may be invited to participate in the Honors program.

Students are automatically qualified if they have a minimum 3.7 major GPA and an overall GPA of 3.5 minimum.
Students may be nominated by department faculty members if they have a minimum 3.5 major GPA and an overall GPA of 3.3 minimum.
Students select a thesis supervisor in the Department and produce a 30-page thesis.
Candidates for Departmental Honors present and defend their thesis or seminar project before a jury of faculty members.
Students who have a recorded academic integrity incident are not eligible for Departmental Honors.

Further information is available from department academic advisors, the Honors Program Coordinator Professor Bodevin at sbodevin@aup.edu or the Department Chair.