MEDIA INDUSTRIES: STRATEGIES, MARKETS & CONSUMERS (EC2003)

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Studies the main characteristics of the 'New Economy' and explores the existing linkages between the digital media, technological innovation and the network economy in relation to the market in a national and international context.

Code: 
EC2003
Name: 
MEDIA INDUSTRIES: STRATEGIES, MARKETS & CONSUMERS
Discipline: 
EC (Economics)
Type: 
Regular
Level: 
Undergraduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
None
Co-requisites: 
None
Equivalencies: 
MEDIA INDUSTRIES: STRATEGIES, MARKETS & CONSUMERS (CM2003)

Learning Outcomes

  1. Apply terms and concepts in analyzing the impact of digital media and market performance.
  2. Gain specific insights into the dynamics of media and entertainment sectors such as music, film, television, book publishing and journalism
  3. Understand the main economic concepts and tools used when studying market trends in the media and entertainment industries;

Offering(s)

Term Code Name
Fall 2024 EC2003 MEDIA INDUSTRIES: STRATEGIES, MARKETS & CONSUMERS

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