MEDIA INDUSTRIES: STRATEGIES, MARKETS & CONSUMERS in Fall 2024 (EC2003)

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Studies the main characteristics of the 'New Economy' and explores the existing linkages between the digital media, technological innovation and the network economy in relation to the market in a national and international context.

Course Master: 
MEDIA INDUSTRIES: STRATEGIES, MARKETS & CONSUMERS (EC2003)
Term: 
Fall 2024
Discipline: 
EC (Economics)
Credits: 
4 credits
Type: 
Regular
Level: 
Undergraduate
Can be taken twice for credit?: 
No
Cross Listed: 
MEDIA INDUSTRIES: STRATEGIES, MARKETS & CONSUMERS in Fall 2024 (CM2003)
Exam Date: 
Tuesday, December 17, 2024 - 12:30
Pre-requisites: 
None
Co-requisites: 
None

Professor(s)

Learning Outcomes

  1. Apply terms and concepts in analyzing the impact of digital media and market performance.
  2. Gain specific insights into the dynamics of media and entertainment sectors such as music, film, television, book publishing and journalism
  3. Understand the main economic concepts and tools used when studying market trends in the media and entertainment industries;

Syllabus

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Schedule

Start Date: 
Monday, September 2, 2024
End Date: 
Tuesday, December 17, 2024
DayStart TimeEnd TimeRoom
Tuesday
12:10
13:30
G-L21
Friday
12:10
13:30
G-L21