Course Catalog

Public relations (PR) is now an integral part of everyday life. From politicians to playgroups, it is an important tool that can mean the difference between success and failure of a project or product. Effective PR is a key requirement of most companies and organisations and this course is designed to provide students with the necessary background knowledge to allow them to begin a career in this area and/or to improve their general business communication skills. The course outlines different types, practices, and principles of public relations. It looks at key frameworks and developments in PR theory and practice, offering a straightforward combination of theory and case studies. In an increasingly global context, it is also imperative to take into account the international and intercultural perspectives of PR.

This course examines the role of Media in the Middle East and North Africa (primarily Arab countries). It analyzes the different ways in which Media and politics intersect.
It covers the evolution of the Middle Eastern Mediascape, its relation to ideologies, to political and intellectual circles, to the emerging ruling elites, to entertainment and to financial sponsors.
The course discusses as well the emergence of Pan Arab Media outlets (from newspapers to Satellite channels), their impact on the regional media scene, and then the beginning of the digital era or the "democratization" of media with internet, social networks, smart phones, and their roles in revolutions.
Islam, its perceptions, its political impact, and the way some Islamist movements deal with or use the Media are topics to explore.

LEARNING OUTCOMES:
1. To provide students with an understanding of important media trends in the Middle East.
2. To help students reflect on the role of Media in Middle Eastern culture and politics.
3. To assist students think through the roles that traditional and new/digital Media have played in revolutions in the region

This course introduces you to cultural and communication perspectives of food. A focus on food allows us to explore the construction and maintenance of social boundaries between inside and outside, private and public, individual and collective. The topic also offers an excellent window into questions of power, and the expression and maintenance of social hierarchies and inequalities. Among our goals: to compare and understand what food and drink mean, in a variety of contexts, both historical and contemporary; to consider how such meanings are entwined with questions of identity, both individual and collective; to critically explore how food and drink are bounded and shaped by relations of power; to look for answers to our time’s pressing concerns such as the sustainability of our food systems and the alienation of the modern consumer.
We approach the study of food in a holistic manner, with the intent of learning concepts that will enable us to think critically about modern processes and contemporary identities using a range of theoretical approaches. Our approach is also dialogical and collaborative in that we constantly try to understand different points of view. Third, we focus on ethnographic perspectives and methodologies in particular and examine meaning, power and change as they are expressed and negotiated in everyday contexts.

This course is an intensive introduction to the basics of design principles for a variety of communications strategies. Through hands-on lab time with step-by-step instruction, students will learn the fundamentals of working with Adobe Creative Suite in order to create their own brand and its accompanying visuals. Presentations by professionals working in various fields of design and communications will familiarize students with their first-hand experience.

Design literacy is essential to all areas of communication, whether in traditional print, digital media, websites or video. This class will focus specifically on the relationship between image and text, providing students with a solid foundation for any further study of graphics or web design they may wish to undertake in the future, as well as training students to interact effectively with professional designers.. The class will be comprised of lecturers on the fundamentals of design, presentations by and workshops with working professionals, and hands-on lab time to learn practical technical skills as applied to students’ individual branding projects.

It suits students who plan to work in advertising, NGOs, branding, global advocacy or any other field of communications. Design literacy is an essential skill, indispensable for the effective communication of any organization’s message. Students will gain appreciation of graphic design; learning how typography color, composition, photography, illustration, etc. work together to produce effective conduits of information.