INTERNAT'L PUBLIC RELATIONS PRACTICUM (CM5069)

Home>Academic Catalog 2024-2025>Course Catalog>

Public relations (PR) is now an integral part of everyday life. From politicians to playgroups, it is an important tool that can mean the difference between success and failure of a project or product. Effective PR is a key requirement of most companies and organisations and this course is designed to provide students with the necessary background knowledge to allow them to begin a career in this area and/or to improve their general business communication skills. The course outlines different types, practices, and principles of public relations. It looks at key frameworks and developments in PR theory and practice, offering a straightforward combination of theory and case studies. In an increasingly global context, it is also imperative to take into account the international and intercultural perspectives of PR.

Code: 
CM5069
Name: 
INTERNAT'L PUBLIC RELATIONS PRACTICUM
Discipline: 
CM (Communications)
Type: 
Regular
Level: 
Graduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
Major=MA: Global Communications OR Major=MA: Global Comm. (Development Communications) OR Major=MA: Global Comm. (Digital Cultures and Industries) OR Major=MA: Global Comm. (Fashion Track) OR Major=MA: Global Comm. (Visual & Material Culture Track) OR Major=MSc: Strategic Brand Management
Co-requisites: 
None

Learning Outcomes

  1. Able to build a Public Relations cross-media strategy, from traditional media to digital.
  2. Be better prepared to deal with the different agencies and partners.
  3. Develop greater knowledge of branding, brand development, brand purpose and brand platforms.
  4. Develop professional capacities involving creativity, cooperation, communication, critical approaches, open-mindedness, vision and curiosity.
  5. Gain a transversal vision of the professional world of communication, with particular focus on current problems, actors, and tools.
  6. Know how to create an event.
  7. Know how to deal with the press.
  8. Know how to handle crisis situations.
  9. Understand the position and responsibilities of an international public relations professional
  10. Understand, design and roll-out a communications project from its strategic conceptualization to its operational implementation.

Archived Syllabi