Course Catalog

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Course Catalog

CULTURES OF MUSIC PRODUCTION (CM4026)

This course looks at how music is culturally produced in every sense: socially, industrially, commercially, and technically. Students will also learn practical radio production skills and cultural journalism forms.

ADVANCED VIDEO PRODUCTION (CM4028)

This course strengthens basic skills acquired in Principles of Video Production, and builds on them to further develop a deep understanding of the end-to-end workflow needed to make a professional film (fiction or nonfiction). Extensive hands-on and practical skill-development will be provided in three distinct areas: (1) pre-production, including idea-development, research, budgeting, pitching, grant-writing, storyboarding, etc; (2) production, covering advanced cinematography, sound recording, lighting, interviewing, directing, etc; (3) post-production, including professional editing workflows, soundtrack development, color correction, etc.

MEDIA IN ASIA (CM4030)

Why study the media in Asia? Today the political, socio-economic and cultural forces by which the media operate are rapidly globalizing in Asia, and the emerging consequences deserve to be analyzed and explored fully. Since the 1990s the new borderless media have penetrated the emerging markets of Asia, capturing the imaginations of people who were accustomed to the traditional domestic media under government control. This course provides a critical understanding of the place of the media in different Asian locations.

MARKETING STRATEGIES FOR BRAND DVLPMT (CM4048)

This is the capstone course for all Marketing and Communication interested Seniors. It puts previous learning experiences from management classes, marketing, research and communications into perspective and analyses the strategic choices that lead to building strong and lasting brands. The course sets a particular focus on brand positioning, brand architecture, Integrated Marketing Communications (IMC) and teaches the academic foundations and tools that are indispensable to develop truly differentiating brand statements, to understand key research techniques and their usage in real life as well as competitive strategy. Numerous brand cases and exercises such as Nespresso, Tag Heuer, Healthy Choice, Toyota, etc. help to illustrate brand strategy and teaches students to apply strategic thinking in building strong and differentiated brands. The course employs the Harvard Business School Case Study method and teamwork throughout.

SUSTAINABLE DEVELOPMENT PRACTICUM (CM4063)

How does communication work as local government bodies, civil-society actors and NGOs put together sustainable development initiatives? How can communication be made to work better? Cutting across disciplines, this practicum allows students to see individuals, groups and communities in collaboration (and sometimes conflict) in a South Asian context marked by the 2004 tsunami. Based in the international eco-community of Auroville (Tamil Nadu, south-east India), students will explore substantive areas including micro-credit, health care with special reference to HIV/Aids, socially responsible business and environmental management. On-site visits and team-work are central to the course, leading to the production of multi-media reports on the interface between communication, development and sustainability. This course has an extra course fee - to guage an estimated cost, the fee is approximately 1600 euros.

MEDIA, CULTURES AND SOCIETY IN THE ARAB WORLD (CM4073)

Provides broad cultural background to the diverse geopolitical region referred to as 'the Arab World'. Looks at the interplay between the forces and processes involved in the expansion of mass media in this context with a particular focus on state/society development and the role of the media through themes like press freedoms, satellite broadcasting, discursive analysis of media text.

MEDIA PRACTICUM: REPORTING CONFLICT (CM4074)

Media Practicum: Reporting Conflict is as close to a real-life newsroom experience as most students will come during their time at university. This course prepares students to play the role of journalists covering an international crisis. A weekly class will teach you the multimedia skills and the journalistic skills (press briefings, reporting, broadcasting and social media) needed to cover a simulation of military intervention organized and operated by the French War College (Ecole de Guerre) with civilian partners.

PORTFOLIO (CM4075)

Taught as a directed study, this course enables senior students to assemble as a whole their own work for the Journalism Major in order to reflect, to evaluate, and to critique its coherence.

SENIOR THESIS SEMINAR (CM4090)

The senior thesis research seminar allows students to work in a small group setting with a professor,where they draw from and hone research methods and theories they have learned in the Global Communications major and across their entire BA education. It culminates in a major piece of primary research that the student presents to an audience of peers and faculty.he seminar is designed to demonstrate cumulative knowledge, while teaching advanced research skills valued in the workforce and necessary for graduate school. The thesis is required for students seeking honors in the major.

TOPICS IN COMMUNICATIONS (CM4091)

Topics vary. Using analytic skills learned in core courses, students work with an AUP faculty member, visiting scholar or professional in an area of current interest in the field to be determined by the instructor and the faculty of the Global Communications department.