Course Catalog

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Course Catalog

INTERNATIONAL MARKETING SEMINAR (BA4045)

The course introduces students to advanced-level marketing concepts in their use in strategic and professional contexts to prepare students for graduate-level academic and professional work in the field of marketing. The course focuses on analytical, qualitative, and strategic approaches to ethical decision making and effective problem-solving, asking students to reflect upon the field of marketing from a variety of professional, critical and ethical perspectives. The course is case-driven, with background given on advanced marketing topics through lectures, discussions, and written reports. The course culminates with a final portfolio project relevant to each student’s personal, academic, and professional goals presented to program faculty and industry professionals. This course is intended as a capstone course for Marketing majors as their final course in the program sequence, as well as for Marketing minors and other Economics & Management Majors. It leverages all the subject areas studied in the marketing program and it is highly recommended that students complete their required relevant courses before enrolling in the class.

BUSINESS INTEGRATION CAPSTONE (BA4050)

Teams of student-managers compete in a complex international business simulation designed to allow them to demonstrate mastery of department-level, major and discipline specific learning objectives. The teams operate a company in the international athletic footwear industry. Using a hands-on experiential approach, teams make strategic management, marketing, human resources, operations, facilities, finance, and corporate social responsibility decisions over ten fiscal years. Students are evaluated on their

company’s performance, but also on written individual and group analyses of the simulation and on a final comprehensive exam. Please note this course has a fee.

STRATEGIC MANAGEMENT: A GLOBAL PERSP. (BA4080)

Through readings, in-class activities, assignments and cases, the course will explore how Strategic Management influences the direction of organizations and businesses and how theoretical and societal trends influence practices in these areas. The course follows a participative model, so students are expected to be prepared and attend each course meeting.

NGO & MISSION-BASED MANAGEMENT (BA4081)

This course takes an interdisciplinary and comparative approach to NGO and mission-based management based on the assumption that management principles vary significantly according to the context in which NGOs function. The course focuses on the operational, financial, and organizational issues of mission-based organizations – and understanding how some conventional strategies translate into a non-profit and mission-driven environment and others do not.

FAMILY BUSINESS MANAGEMENT (BA4082)

Managing any business can be challenging these days especially with the increasing impact of factors such as technology, social media and globalization. But managing a family business can be especially difficult as family considerations add additional levels of complexity to the tasks of management and can make managing either easier or more difficult or in some cases both at the same time depending on the circumstances. Family business is an important topic as it constitutes a significant segment of the economy in the US and an even larger proportion of the global
economy. Worldwide 80% of all businesses are classified as "family businesses." Although family squabbles often receive headlines from the business press, recent studies have shown that family businesses, on average, outperform and last longer than non-family businesses. This course focuses on this vital and interesting sector.

SEMINAR IN INTERNATIONAL ECONOMICS AND FINANCE (BA4090)

The senior research seminar in economics and finance provides students with a capstone experience. Using
quantitative tools, students will embark on an empirical research project in economics or finance that interests
them most.

TOPICS IN MANAGEMENT (BA4091)

Addresses a variety of issues pertinent to organizations and
individuals operating in an international context. A detailed course
description can be found in the respective semester course offerings.
Recent topics include: Family Business Management, Behavioral Finance,
and How to Get Away with Fraud.
Please look at the Topics courses that will be offered in the respective semester on the public course browser: https://www.aup.edu/academics/course-catalog/by-term.

SENIOR PROJECT (BA4095)

A Senior Project is an independent study representing a Major Capstone Project that needs to be registered using the Senior Project registration form.
(Download: https://aupforms.formstack.com/workflows/senior_project)

ACCOUNTING AND MANAGEMENT CONTROL (BA5001)

Overview of management control, managerial accounting, as well as financial and performance reporting, management by exception, balanced scorecard, cost accounting, etc. Takes a critical approach to using accounting and performance management tools in managerial decision making. The course focuses on how conventional management tools can inform decision-making, and how to consider financial, strategic, and ethical mitigating factors in more ambiguous and nuanced contexts.