BA/CM 5049 examines branding decisions and tactics used in strategic decision making. Although mainly qualitative it includes financial analysis of brands, which requires intermediate financial literacy. It examines how branding decisions and tactics are used in strategic decision-making based on case studies and symbolic analysis. It is complemented by a series of guest lectures by leading branding executives explaining real-life cases
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 10:35 | 11:55 | G-102 |
Tuesday | 16:55 | 18:15 | G-102 |
This course explores and elaborates on complexity and emergence in the context of contemporary management and the practices of managing. The course engages students with advanced interdisciplinary ‘Management of Complexity’ themes in strategy, organizational behavior and leadership. In this theory and case-driven course, students examine the management of complexity in terms of specific cultural and organizational contexts and management frameworks.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 12:10 | 15:05 | C-103 |
Considers closely three moments when the practice of writing changed radically in response to historical and cultural processes, from Ancient Greece to 1800 (specific contents change each year). Investigates the forces that inform creative imagination and cultural production. Places those moments and those forces within a geographical and historical map of literary production, and introduces the tools of literary analysis.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 12:10 | 13:30 | PL-3 |
Friday | 12:10 | 13:30 | PL-3 |
Firstbridge courses are offered to degree seeking freshmen and registration is done via webform in pre-arrival checklist.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 13:45 | 15:05 | G-L22 |
Thursday | 13:45 | 15:05 | G-L22 |
Firstbridge courses are offered to degree seeking freshmen and registration is done via webform in pre-arrival checklist.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 13:45 | 15:05 | G-002 |
Thursday | 13:45 | 15:05 | G-002 |
Firstbridge courses are offered to degree seeking freshmen and registration is done via webform in pre-arrival checklist.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 13:45 | 15:05 | G-113 |
Friday | 13:45 | 15:05 | G-113 |
Examines how experiences of Paris have been committed to the page from the first century to the present. Considers the uses and effects of overviews, street-level accounts, and underground approaches to describing the city and its inhabitants. Includes visits to the sewers and museums, revolutionary sites and archives, with multiple members of the comparative literature faculty speaking on their areas of expertise.
http://www.aup.edu/paris-through-its-books
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 09:00 | 10:20 | G-L21 |
Thursday | 09:00 | 10:20 | G-L21 |
Thursday | 10:35 | 11:55 | VISIT-1 |
In Art of Screenwriting students consider the elements necessary for successful screenwriting practices, with close attention to the theory of screenwriting as influenced by other arts. In particular, a close emphasis of the course is on the art of narrative and the central role played by adaptation of novels in screenwriting practice. Character development, structure, dialogue and conflict are analyzed through exemplary scripting such as in the works of Jane Campion, Roman Polanski and others. The course culminates in a hands-on guided approach to scriptwriting by students.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 09:00 | 10:20 | C-501 |
Friday | 09:00 | 10:20 | C-501 |