TOPICS: MARKETING STRATEGY in Fall 2024 (BA5091A)

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Course Master: 
TOPICS IN BUSINESS ADMINISTRATION (BA5091)
Term: 
Fall 2024
Discipline: 
BA (Business)
Credits: 
2 credits
Type: 
Regular
Level: 
Graduate
Can be taken twice for credit?: 
Yes
Exam Date: 
Thursday, December 12, 2024 - 19:00
Pre-requisites: 
College Level=New Student - Grad OR College Level=Graduate OR College Level=Graduate - Continuing OR Major=MSc: Strategic Brand Management
Co-requisites: 
None

Professor(s)

Learning Outcomes

  1. Students will be familiar with key issues and concepts in international marketing and understand why and how marketing should adapt to its market environment
  2. Students will acquire effective critical thinking skills, be able to apply these skills to complex international issues, and develop a culturally sensitive awareness of marketing issues.
  3. Students will be able to dissect, analyze and apply theories and concepts to international marketing problems and opportunities
  4. Students will understand and apply various theoretical, conceptual, and pragmatic approaches to global marketing decision making in a variety of business and environmental contexts.

Syllabus

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Schedule

Start Date: 
Monday, September 2, 2024
End Date: 
Tuesday, December 17, 2024
DayStart TimeEnd TimeRoom
Monday
18:30
19:50
C-101