Taught as a directed study, this course enables senior students to assemble as a whole their own work for the Journalism Major in order to reflect, to evaluate, and to critique its coherence.
The senior thesis research seminar allows students to work in a small group setting with a professor,where they draw from and hone research methods and theories they have learned in the Global Communications major and across their entire BA education. It culminates in a major piece of primary research that the student presents to an audience of peers and faculty.he seminar is designed to demonstrate cumulative knowledge, while teaching advanced research skills valued in the workforce and necessary for graduate school. The thesis is required for students seeking honors in the major.
Day | Start Time | End Time | Room |
---|---|---|---|
Monday | 10:35 | 11:55 | G-102 |
Thursday | 10:35 | 11:55 | G-102 |
Topics vary. Using analytic skills learned in core courses, students work with an AUP faculty member, visiting scholar or professional in an area of current interest in the field to be determined by the instructor and the faculty of the Global Communications department.
Day | Start Time | End Time | Room |
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Tuesday | 15:20 | 16:40 | Q-704 |
Friday | 15:20 | 16:40 | Q-704 |
This course introduces students to major theories and practices of communications research, particularly those dealing with the globalization of media and culture. Students learn a mixture of approaches: rhetorical, quantitative, ethnographic and textual. They learn how various disciplines—economics, political science, anthropology, sociology, and rhetoric—deal with these issues. They also study a variety of research methodologies, learn how to create research projects and develop thesis-writing skills.
Day | Start Time | End Time | Room |
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Tuesday | 09:00 | 10:20 | Q-A101 |
Friday | 09:00 | 10:20 | Q-A101 |
This course examines the evolution of critical advertising and brand analysis with a particular emphasis on learning how people come to identify with and believe in brands. It includes an analysis of how brands work as systems for producing differences between themselves by creating imaginary possible worlds associated with brands. Students learn tools of semiotic and linguistic analysis in analyzing brands and how they relate to each other. Each student completes a communications audit of a brand examining all aspects of its communicative strategies from package design to employee behavior, clothing, architecture, and shop design. The course will also examine how branding now has extended beyond consumer brands to such areas as NGOs and politics (political parties as brands and politicians as brands).
Day | Start Time | End Time | Room |
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Tuesday | 10:35 | 11:55 | C-104 |
Friday | 10:35 | 11:55 | C-104 |
This course examines the theories of self and identity formation in a globalized world where traditional techniques of identity formation coming from religions and schools and family are being supplemented or changed by techniques coming from other cultures and countries. Some of these ways of self-identification are influenced by consumerism, advertising and media. Some are influenced by traditional physical and moral training or globalized martial arts. Some are influenced by the implantation of psychological and therapeutic techniques from the West. Others are linked to the circulation of techniques of self-formation from yoga, tai chi, and kabala that have been taken out of their traditional contexts and globalized, mediatized and modernized. This course looks at people who seek to make and define themselves in various different local contexts. It will also examine the rise of religious fundamentalism, its appeal to youth, and how it uses media. The course also looks at the role of media, institutions and advertising consumer culture in this process.
Day | Start Time | End Time | Room |
---|---|---|---|
Tuesday | 13:45 | 15:05 | Q-704 |
Friday | 13:45 | 15:05 | Q-704 |
This course analyzes the rhetorical-cultural aspects of global advocacy, such as how to fashion persuasion that speaks to multiple national, ethnic, religious and political audiences about issues of transnational importance and which have the same or similar persuasive goals. Case studies will be used to move back and forth between theory and practice, where studying the practice will inform the theory, and vice-versa. The course will answer important questions for global advocates.
Day | Start Time | End Time | Room |
---|---|---|---|
Monday | 13:45 | 15:05 | PL-4 |
Thursday | 13:45 | 15:05 | PL-4 |
This course aims for a critical practice of fashion communication. It relies on the principle of “learning by doing”: learning how to communicate fashion through writing, photography, film, digital and new media, exhibition curation, styling and performances. Training multi-skilled, innovative and critical fashion communicators of the twenty-first century but also professionals interested in questions of global fashion communication is the objective in response to the heterogenous and transitory professional field of fashion. Together, we will investigate the new conventions and challenges, processes and practices of twenty-first century media through lectures and workshops, presentations and projects, and the direct involvement with AUP ASM. The class will experientially explore different ways of communication fashion through writing (journalistic, academic, commercial, advertorial, informational), visual (photography, drawing, film, video, and television), material (styling and curating fashion- performative: fashion performance, dance), digital (digital media such as blogs and Instagram accounts, video, virtual reality, online fashion resources, virtual and 3D fashion shows).
At the end of the class, each student will have achieved a multimedia project on a specific topic of their choice made of a text, a film, a podcast, a photo... Each class will be part of the overall project.
Day | Start Time | End Time | Room |
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Monday | 09:00 | 10:20 | Q-604 |
Thursday | 09:00 | 10:20 | Q-604 |
This theory/practice hybrid course will enable students to build a foundation of practical digital skills while critically exploring how they are implemented. Students will develop competence with a selection of data tools and be prepared for greater digital literacy. In parallel, the use of these digital tools will be problematized in relation to recent cultural, economic and political transformations.
Day | Start Time | End Time | Room |
---|---|---|---|
Monday | 10:35 | 11:55 | C-501 |
Thursday | 10:35 | 11:55 | C-501 |
Topics for these intensive, practical modules change every semester. May be taken twice for credit.
Day | Start Time | End Time | Room |
---|---|---|---|
Saturday | 10:00 | 18:00 | Q-A101 |
Wednesday | 15:20 | 21:25 | Q-A101 |
Friday | 15:20 | 21:25 | Q-A101 |