Studies rhetoric as a historical phenomenon and as a practical reality. Considers how words and images are used to convince and persuade individuals of positions, arguments or actions to undertake, with particular attention to advertising, politics and culture. Studies the use of reason, emotion, and commonplaces, and compares visual and verbal techniques of persuasion.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 16:55 | 18:15 | C-102 |
Thursday | 16:55 | 18:15 | C-102 |
Presents an anthropological approach to the study of cities, providing students with theoretical and methodological tools to think critically about the meaning of urban life today. Approaches this topic from a cross-cultural perspective, with a number of readings focusing on Paris in particular. Students will undertake a Paris-based qualitative research project during the course of the semester.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 10:35 | 11:55 | C-102 |
Thursday | 10:35 | 11:55 | C-102 |
The world of advertising has seen dramatic change over the past decades and what used to be mass communication still in the 90s is about to evolve into the "market of one" as described by P&G, a global consumer goods company. The availability of Big Data and man's capacity to use massive amounts of information will soon allow advertisers to target people individually, directly catering to their personal needs and desires. However, in this quickly changing world of communications, the basic workings of advertising & communications have remained the same. While media choices have evolved, understanding and applying the rules and factors that produce effective advertising has not and will not change in the foreseeable future. This class provides a thorough understanding of what works in advertising and what doesn't. Among other things, students will acquire the skills to write a single-minded copy strategy and creative brief, how to plan for the right media in offline and online, how identify the target audience and how to recognize good creative ideas. The course will convey initial notions on how to develop advertising concepts in print, TV, digital and content strategy as well as social media communications. The course will look at over 100 ads as illustrations and for analysis purposes and will teach students the elementary principles of how to develop effective advertising by using a teaching method inspired by the Harvard Business School.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 09:00 | 10:20 | Q-A101 |
Thursday | 09:00 | 10:20 | Q-A101 |
Students may undertake an internship in an advertising agency, film company, or television company. Internships may be taken for 1 or 4 credits. Students may do more than one internship, but internship credit cannot cumulatively total more than 4 credits. The internship must be registered for 4-CR if the student decides to do an internship instead of the senior seminar. Students have taken internships at CNN, Harpers, Societe Francaise de Production, Le Courrier International, Sixty Minutes, European Broadcasting Union, amongst many others.
This course is designed for students working in the journalism workshops – magazine, online news, video production. The student will work in one of the journalism workshops under the guidance of a faculty member. The student will be actively engaged in the newsroom activities for the workshop selected. The faculty member will mentor, monitor and evaluate participation and work produced.
This course aims for a critical practice of fashion communication. It relies on the principle of “learning by doing”: learning how to communicate fashion through writing, photography, film, digital and new media, exhibition curation, styling and performances. Training multi-skilled, innovative and critical fashion communicators of the twenty-first century but also professionals interested in questions of global fashion communication is the objective in response to the heterogenous and transitory professional field of fashion. Together, we will investigate the new conventions and challenges, processes and practices of twenty-first century media through lectures and workshops, presentations and projects, and the direct involvement with AUP ASM. The class will experientially explore different ways of communication fashion through writing (journalistic, academic, commercial, advertorial, informational), visual (photography, drawing, film, video, and television), material (styling and curating fashion- performative: fashion performance, dance), digital (digital media such as blogs and Instagram accounts, video, virtual reality, online fashion resources, virtual and 3D fashion shows).
At the end of the class, each student will have achieved a multimedia project on a specific topic of their choice made of a text, a film, a podcast, a photo... Each class will be part of the overall project.
Fashion Studies minors can must write to registraroffice@aup.edu to be enrolled in this course.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 10:35 | 11:55 | Q-704 |
Thursday | 10:35 | 11:55 | Q-704 |
This is the capstone course for all Marketing and Communication interested Seniors. It puts previous learning experiences from management classes, marketing, research and communications into perspective and analyses the strategic choices that lead to building strong and lasting brands. The course sets a particular focus on brand positioning, brand architecture, Integrated Marketing Communications (IMC) and teaches the academic foundations and tools that are indispensable to develop truly differentiating brand statements, to understand key research techniques and their usage in real life as well as competitive strategy. Numerous brand cases and exercises such as Nespresso, Tag Heuer, Healthy Choice, Toyota, etc. help to illustrate brand strategy and teaches students to apply strategic thinking in building strong and differentiated brands. The course employs the Harvard Business School Case Study method and teamwork throughout.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 10:35 | 11:55 | C-103 |
Thursday | 10:35 | 11:55 | C-103 |
How does communication work as local government bodies, civil-society actors and NGOs put together sustainable development initiatives? How can communication be made to work better? Cutting across disciplines, this practicum allows students to see individuals, groups and communities in collaboration (and sometimes conflict) in a South Asian context marked by the 2004 tsunami. Based in the international eco-community of Auroville (Tamil Nadu, south-east India), students will explore substantive areas including micro-credit, health care with special reference to HIV/Aids, socially responsible business and environmental management. On-site visits and team-work are central to the course, leading to the production of multi-media reports on the interface between communication, development and sustainability. This course has an extra course fee - to guage an estimated cost, the fee is approximately 1600 euros.
Provides broad cultural background to the diverse geopolitical region referred to as 'the Arab World'. Looks at the interplay between the forces and processes involved in the expansion of mass media in this context with a particular focus on state/society development and the role of the media through themes like press freedoms, satellite broadcasting, discursive analysis of media text.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 13:45 | 15:05 | G-002 |
Thursday | 13:45 | 15:05 | G-002 |
Media Practicum: Reporting Conflict is as close to a real-life newsroom experience as most students will come during their time at university. This course prepares students to play the role of journalists covering an international crisis. A weekly class will teach you the multimedia skills and the journalistic skills (press briefings, reporting, broadcasting and social media) needed to cover a simulation of military intervention organized and operated by the French War College (Ecole de Guerre) with civilian partners.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 18:30 | 19:50 | Q-A101 |