Students may undertake an internship in an advertising agency, film company, or television company. Internships may be taken for 1 or 4 credits. Students may do more than one internship, but internship credit cannot cumulatively total more than 4 credits. The internship must be registered for 4-CR if the student decides to do an internship instead of the senior seminar. Students have taken internships at CNN, Harpers, Societe Francaise de Production, Le Courrier International, Sixty Minutes, European Broadcasting Union, amongst many others.
This course is designed for students working in the journalism workshops – magazine, online news, video production. The student will work in one of the journalism workshops under the guidance of a faculty member. The student will be actively engaged in the newsroom activities for the workshop selected. The faculty member will mentor, monitor and evaluate participation and work produced.
Surveys major areas of research about Media and War. Students are introduced to the following topics: aesthetics of war in film, news, TV, and print media and resulting construction of national and historical memory; close relationship of media entertainment technologies to practices of war; and mediation of war in relation to trends in globalization, empire, and international politics.
Day | Start Time | End Time | Room |
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Tuesday | 16:55 | 18:15 | Q-704 |
Friday | 16:55 | 18:15 | Q-704 |
The notion of Paris as “the global fashion capital “is so popular that it became a self-perpetuating myth alongside its mythical figure of La Parisienne. According to this idea, Paris is the birthplace and the capital of fashion and is still today the capital of haute couture, of elegance, of chic and of luxury. In part one of the course, through readings, case studies and visits of certain key sites in Paris (or online visits), students will understand how the fashion industry has shaped –and continues to shape –the city of Paris, from textile factories during the 17th century within Paris, to the emergence of luxury good shops (18th century), of department stores (19th century), of couture houses (19th-20th centuries), of ready-to-wear and fast fashion shops and of luxury flagships during the 21st century). While giving students tools to understand the development of Paris as a “fashion capital” this course also aims to unpack the discursive construction of Paris as the center of the fashion world. Going beyond this general idea of “Paris, capital of fashion”, this course will have a critical approach of the sociological and construction of Paris as the center of the fashion world and question how the story has been told, what was included and what left out. It will address the different levels of the industry, the high and low, the everyday and haute couture, the grand couturier and the migrant garment workers, the Chanel workshop on Avenue Montaigne and the fast fashion workshops in Aubervilliers, the luxury department stores and the flea markets. Discussions in class will thus question the hierarchy in the Paris fashion industry and show that behind the catchy idea of “Parisian fashion”, a more complex eco-system is at stake, involving discussions about class, race and gender in the fashion industry. In taking this class, students come to understand that Paris is not the place of a unique kind of fashion, namely the place of high fashion for wealthy clients, as it is widely advertised in the media and forged in the collective imaginary, but that Paris is constituted by different kind of fashion spaces which correspond to different kind of systems of clothes production and consumption: haute couture and ready-to-wear in the center of Paris, fast fashion, retail and wholesale in the suburbs of Paris. This heterogeneous geography corresponds further to different type of labor force, consumers, and representations, allowing to de-hierarchized, de-centralized the geographies of Parisian fashion.
Day | Start Time | End Time | Room |
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Wednesday | 09:00 | 11:55 | G-102 |
This is the capstone course for all Marketing and Communication interested Seniors. It puts previous learning experiences from management classes, marketing, research and communications into perspective and analyses the strategic choices that lead to building strong and lasting brands. The course sets a particular focus on brand positioning, brand architecture, Integrated Marketing Communications (IMC) and teaches the academic foundations and tools that are indispensable to develop truly differentiating brand statements, to understand key research techniques and their usage in real life as well as competitive strategy. Numerous brand cases and exercises such as Nespresso, Tag Heuer, Healthy Choice, Toyota, etc. help to illustrate brand strategy and teaches students to apply strategic thinking in building strong and differentiated brands. The course employs the Harvard Business School Case Study method and teamwork throughout.
Day | Start Time | End Time | Room |
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Wednesday | 13:45 | 16:40 | C-103 |
How does communication work as local government bodies, civil-society actors and NGOs put together sustainable development initiatives? How can communication be made to work better? Cutting across disciplines, this practicum allows students to see individuals, groups and communities in collaboration (and sometimes conflict) in a South Asian context marked by the 2004 tsunami. Based in the international eco-community of Auroville (Tamil Nadu, south-east India), students will explore substantive areas including micro-credit, health care with special reference to HIV/Aids, socially responsible business and environmental management. On-site visits and team-work are central to the course, leading to the production of multi-media reports on the interface between communication, development and sustainability. This course has an extra course fee - to guage an estimated cost, the fee is approximately 1600 euros.
Day | Start Time | End Time | Room |
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Tuesday | 18:30 | 19:50 | Q-604 |
Taught as a directed study, this course enables senior students to assemble as a whole their own work for the Journalism Major in order to reflect, to evaluate, and to critique its coherence.
This course introduces students to major theories and practices of communications research, particularly those dealing with the globalization of media and culture. Students learn a mixture of approaches: rhetorical, quantitative, ethnographic and textual. They learn how various disciplines—economics, political science, anthropology, sociology, and rhetoric—deal with these issues. They also study a variety of research methodologies, learn how to create research projects and develop thesis-writing skills.
Day | Start Time | End Time | Room |
---|---|---|---|
Tuesday | 09:00 | 10:20 | Q-604 |
Friday | 09:00 | 10:20 | Q-604 |
This course introduces students to major theories and practices of communications research, particularly those dealing with the globalization of media and culture. Students learn a mixture of approaches: rhetorical, quantitative, ethnographic and textual. They learn how various disciplines—economics, political science, anthropology, sociology, and rhetoric—deal with these issues. They also study a variety of research methodologies, learn how to create research projects and develop thesis-writing skills.
Day | Start Time | End Time | Room |
---|---|---|---|
Tuesday | 10:35 | 11:55 | G-113 |
Friday | 10:35 | 11:55 | G-113 |
This course examines the evolution of critical advertising and brand analysis with a particular emphasis on learning how people come to identify with and believe in brands. It includes an analysis of how brands work as systems for producing differences between themselves by creating imaginary possible worlds associated with brands. Students learn tools of semiotic and linguistic analysis in analyzing brands and how they relate to each other. Each student completes a communications audit of a brand examining all aspects of its communicative strategies from package design to employee behavior, clothing, architecture, and shop design. The course will also examine how branding now has extended beyond consumer brands to such areas as NGOs and politics (political parties as brands and politicians as brands).
Day | Start Time | End Time | Room |
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Thursday | 12:10 | 13:30 | Q-704 |
Thursday | 15:20 | 16:40 | G-102 |