TOPICS: BRAND PURPOSE MANAGEMENT LAB in Summer 2025 (GR5091-3WK1)

A collaborative, agency-style workshop designed to navigate a dynamic journey for Brands, Companies and Entrepreneurs looking to achieve the right balance between economic gain, public benefit, and societal impact. Students will learn from case studies and proven agency methodologies. We’ll study relevant brands, companies, and NGOs (national and international), and examine how companies and organizations are managing the complex realities of modern business and society, as well as a changing workforce. Discussions and work output will look at an evolving public discourse on the role of companies and brands regarding “DEI” (Diversity, Equity, Inclusion) and “ESG” (Environmental issues, Social issues, and corporate Governance) principles.