Managing any business can be challenging these days especially with the increasing impact of factors such as technology, social media and globalization. But managing a family business can be especially difficult as family considerations add additional levels of complexity to the tasks of management and can make managing either easier or more difficult or in some cases both at the same time depending on the circumstances. Family business is an important topic as it constitutes a significant segment of the economy in the US and an even larger proportion of the global
economy. Worldwide 80% of all businesses are classified as "family businesses." Although family squabbles often receive headlines from the business press, recent studies have shown that family businesses, on average, outperform and last longer than non-family businesses. This course focuses on this vital and interesting sector.