ISSUES IN CONTEMPORARY BRAND MANAGEMENT in Fall 2024 (BA5049)

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BA/CM 5049 examines branding decisions and tactics used in strategic decision making. Although mainly qualitative it includes financial analysis of brands, which requires intermediate financial literacy. It examines how branding decisions and tactics are used in strategic decision-making based on case studies and symbolic analysis. It is complemented by a series of guest lectures by leading branding executives explaining real-life cases

Course Master: 
ISSUES IN CONTEMPORARY BRAND MANAGEMENT (BA5049)
Term: 
Fall 2024
Discipline: 
BA (Business)
Credits: 
4 credits
Type: 
Regular
Level: 
Graduate
Can be taken twice for credit?: 
No
Cross Listed: 
ISSUES IN CONTEMPORARY BRAND MANAGEMENT in Fall 2024 (CM5049)
Exam Date: 
Tuesday, December 17, 2024 - 09:00
Pre-requisites: 
Major=MSc: International Management OR Major=MSc: Int'l Mgmt (NGO & Mission-Based Track) OR Major=MSc: Int'l Mgmt (Sustainability Systems Track) OR Major=MSc: Strategic Brand Management
Co-requisites: 
GR5005 OR BA5001 OR BA5035

Professor(s)

Learning Outcomes

  1. Students will demonstrate familiarity with key issues and concepts in international branding and marketing in general
  2. Students will understand why and how organizations  should position and manage their brands and build strategies in a global context
  3. Students will be able to dissect and analyze branding issues and apply branding theories and concepts to respond to corresponding strategic problems and opportunities 
  4. Students will demonstrate culturally sensitive awareness of branding issues and an understanding of how contemporary social political issues form the basis of branding
  5. Students will be able to facilitate meaningful group discussions on marketing and other related topics in cross cultural contexts

Syllabus

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Schedule

Start Date: 
Monday, September 2, 2024
End Date: 
Tuesday, December 17, 2024
DayStart TimeEnd TimeRoom
Tuesday
10:35
11:55
G-102
Tuesday
16:55
18:15
G-102