INTERNATIONAL MARKETING SEMINAR (BA4045)

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The course introduces students to advanced-level marketing concepts in their use in strategic and professional contexts to prepare students for graduate-level academic and professional work in the field of marketing. The course focuses on analytical, qualitative, and strategic approaches to ethical decision making and effective problem-solving, asking students to reflect upon the field of marketing from a variety of professional, critical and ethical perspectives. The course is case-driven, with background given on advanced marketing topics through lectures, discussions, and written reports. The course culminates with a final portfolio project relevant to each student’s personal, academic, and professional goals presented to program faculty and industry professionals. This course is intended as a capstone course for Marketing majors as their final course in the program sequence, as well as for Marketing minors and other Economics & Management Majors. It leverages all the subject areas studied in the marketing program and it is highly recommended that students complete their required relevant courses before enrolling in the class.

Code: 
BA4045
Name: 
INTERNATIONAL MARKETING SEMINAR
Discipline: 
BA (Business)
Type: 
CCC
Level: 
Undergraduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
( College Level=Senior AND Major=Marketing AND BA3010)
Co-requisites: 
None

Learning Outcomes

  1. Understand the role of data analytics in marketing decision-making through the application of financial and consumer data into marketing planning and strategy.
  2. Understand the trade-offs of different strategic marketing approaches based on customers and their changing needs over time, market competition, and resource availability.
  3. Students will apply knowledge and skills acquired through both the core curriculum and their major requirements to a disciplinary or interdisciplinary, cumulative, or project-based experience to express their growth and the totality of their learning while at AUP. (CCC LO1)
  4. Students will engage in the self-assessment, reflection and analysis of this process that prepares them for future success and be able to articulate this to future educational and professional interlocutors. (CCC LO2)

Archived Syllabi