RHETORIC & PERSUASION (CM3052)

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Studies rhetoric as a historical phenomenon and as a practical reality. Considers how words and images are used to convince and persuade individuals of positions, arguments or actions to undertake, with particular attention to advertising, politics and culture. Studies the use of reason, emotion, and commonplaces, and compares visual and verbal techniques of persuasion.

Code: 
CM3052
Name: 
RHETORIC & PERSUASION
Discipline: 
CM (Communications)
Type: 
Regular
Level: 
Undergraduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
EN1000 OR EN1010 OR EN2020CCE OR EN2020
Co-requisites: 
None

Learning Outcomes

  1. To become familiar with the major rhetorical figures and schools, while examining their methods of constructing rhetorical appeals and of conducting rhetorical analyses.
  2. To become more practiced in determining the best means of analysis in given rhetorical situations and to be able to deploy different methods of rhetorical analysis
  3. To become more practiced in determining the best means of persuasion in given situations and to be able to make productive use of various rhetorical appeals.
  4. To gain a richer understanding of the history of rhetoric and the debates surrounding its role and function in society.
  5. To interrogate the nature of ‘persuasion’ in terms of what makes certain modes of discourse more persuadable than others in given situations.

Offering(s)

Term Code Name
Fall 2024 CM3052 RHETORIC & PERSUASION
Spring 2025 CM3052 RHETORIC & PERSUASION

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