MARKETING STRATEGY (BA5041)

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This course examines concepts and strategies used in international marketing. Provides an overview of the current/ongoing issues and challenges facing marketers around the globe. The objective is to acquire a better understanding of the marketing challenges facing international and global firms and to analyze the tools and strategies that these companies use to mitigate these issues and challenges.

Code: 
BA5041
Name: 
MARKETING STRATEGY
Discipline: 
BA (Business)
Type: 
Regular
Level: 
Graduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
Major=MSc: International Management OR Major=MSc: Int'l Mgmt (NGO & Mission-Based Track) OR Major=MSc: Int'l Mgmt (Sustainability Systems Track) OR Major=MSc: Strategic Brand Management
Co-requisites: 
None

Learning Outcomes

  1. Students will be familiar with key issues and concepts in international marketing and understand why and how marketing should adapt to its market environment.
  2. Students will acquire effective critical thinking skills, be able to apply these skills to complex international issues, and develop a culturally sensitive awareness of marketing issues.
  3. Students will be able to dissect, analyze and apply theories and concepts to international marketing problems and opportunities.
  4. Students will be able to understand and apply various theoretical, conceptual, and pragmatic approaches to global marketing decision making in a variety of business and environmental contexts.

Offering(s)

Term Code Name
Fall 2024 BA5041 MARKETING STRATEGY

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