MARKET RESEARCH (BA3040)

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Market Research is essential to any student of Marketing. This course offers a comprehensive, applied approach to understanding and designing market research. The course methodology balances the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques to help students become more familiar with the discipline and be able to understand research methods and design, and to be able implement their own research projects.

Code: 
BA3040
Name: 
MARKET RESEARCH
Discipline: 
BA (Business)
Type: 
CCR
Level: 
Undergraduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
College Level=Junior AND BA2040 AND (MA1020CCM OR CS1060 OR CS1060CCI OR CS1060CCDI OR DS1060CCDI)
Co-requisites: 
None

Learning Outcomes

  1. Be able to use the language of market research as it is used by practitioners and business people
  2. Learn to perform some of the more common qualitative and quantitative techniques, including protocol/survey construction, data collection/fieldwork and analysis and reporting
  3. Understand of the market conditions under which research may be undertaken, and the impact of these conditions on the type of research to be conducted, including the methodology and project management
  4. Understand the ethical problems that arise in research situations and be able to address them in a systematic and thoughtful manner
  5. Understand the relationship between market research and decision making
  6. Students will be able to engage in the writing practices and culture of their chosen major, adding to the skills acquired in the Research, Interpretation, and Writing classes to develop a personal, authentic disciplinary voice (CCR)

Offering(s)

Term Code Name
Fall 2024 BA3040 MARKET RESEARCH

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