START UP: NEW BUSINESS FEASIBILITY (BA3021)

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This course takes students step by step through the practical core of entrepreneurship. Students learn design thinking, how to identify a problem or void in the marketplace, and then build a business to solve it. By creating a customer-driven feasibility study students acquire the knowledge necessary to analyze a business idea. Students will develop market research to evaluate customer and business needs. Students gain a practical tool set that will allow them to look at their next entrepreneurial endeavor objectively.

Code: 
BA3021
Name: 
START UP: NEW BUSINESS FEASIBILITY
Discipline: 
BA (Business)
Type: 
CCR
Level: 
Undergraduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
BA2010
Co-requisites: 
None

Learning Outcomes

  1. Apply the five customer funded models for entrepreneurship
  2. Apply the seven domains framework of attractive opportunities for entrepreneurship
  3. Critically evaluate specific entrepreneurial activities according to ethical, sustainability and socially responsible criteria
  4. Demonstrate the ability to research, produce and execute a professional feasibility study
  5. Students will be able to engage in the writing practices and culture of their chosen major, adding to the skills acquired in the Research, Interpretation, and Writing classes to develop a personal, authentic disciplinary voice (CCR)

Offering(s)

Term Code Name
Spring 2025 BA3021 START UP: NEW BUSINESS FEASIBILITY

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