MARKETING PARIS (BA1018)

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Students will learn about the marketing mix, digital strategy, and consumer motivation. They will use this knowledge, along with experiences in Paris outside the classroom, to create a promotional and advertising plan that would attract tourists to Paris.Students will learn about the marketing mix, digital strategy, and consumer motivation. They will use this knowledge, along with experiences in Paris outside the classroom, to create a promotional and advertising plan that would attract tourists to Paris.

Code: 
BA1018
Name: 
MARKETING PARIS
Discipline: 
BA (Business)
Type: 
Regular
Level: 
Undergraduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
None
Co-requisites: 
None

Learning Outcomes

  1. Understand the basics of digital strategy in marketing
  2. Understand how notions of ‘place’ and ‘culture’ feature in the value proposition
  3. Understand how the marketing mix is applied to tourism
  4. Develop a buyer persona and engage in hands on market research
  5. Understand consumers’ motivations, needs, expectations and the way they purchase products
  6. Understand the master marketers in Paris and their tourist market techniques
  7. Discover and photograph Paris for use in marketing promotional materials

Archived Syllabi