Course Catalog

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Course Catalog

BRAND MANAGEMENT (BA5042)

This course covers how to apply the concepts of management and marketing to branding. We will examine topics and various strategies related to building, measuring, and managing a brand, with a focus on direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.

ISSUES IN CONTEMPORARY BRAND MANAGEMENT (BA5049)

BA/CM 5049 examines branding decisions and tactics used in strategic decision making. Although mainly qualitative it includes financial analysis of brands, which requires intermediate financial literacy. It examines how branding decisions and tactics are used in strategic decision-making based on case studies and symbolic analysis. It is complemented by a series of guest lectures by leading branding executives explaining real-life cases

NGO & MISSION-BASED MANAGEMENT (BA5055)

This course takes an interdisciplinary and comparative approached to NGO and mission-based management based on the assumption that management principles, though universal to some extent, vary significantly according to the context in which NGOs function. This course requires students to think strategically and critically in the management of NGO’s within the political, economic, ideological, and socio-cultural contexts in which they operate.

SUSTAINABILITY MANAGEMENT (BA5061)

This is a “big .picture” comprehensive course covering sustainability management topics. It cuts across the whole spectrum of business and management with a focus on sustainability (economic, social, ethical and ecological returns). Climate Change, the greatest unmet challenge facing contemporary managers and organizations, is a particular focus. We will look at sustainability issues presenting “wicked” and untamed (complex) contexts for managers and evaluate how current theories and practices perform and fail to perform in these contexts. May be taken twice for credit.

MANAGEMENT OF COMPLEXITY (BA5062)

This course explores and elaborates on complexity and emergence in the context of contemporary management and the practices of managing. The course engages students with advanced interdisciplinary ‘Management of Complexity’ themes in strategy, organizational behavior and leadership. In this theory and case-driven course, students examine the management of complexity in terms of specific cultural and organizational contexts and management frameworks.

STRATEGIC MANAGEMENT (BA5071)

The course engages students with advanced themes in international management strategy, both in theory and in practice. Students will take a critical approach to understand how theory influences practice and how our perceptions of strategy evolve over time and circumstance. Furthermore, students will examine strategy in terms of specific cultural, international and organizational elements given specific sustainability and mission-based frameworks.

OPERATIONS MANAGEMENT (BA5081)

This course offers an overview of business operations and logistics concepts, principles, problems, and practices of operations management. Topics include operations strategy, supply chain management, process design, capacity planning, facilities location and design, forecasting, production scheduling, inventory control, and quality assurance. Special attention in the case studies will be given to service-oriented, mission-based, and complex operating environments.

PROJECT MANAGEMENT (BA5082)

This course introduces the tasks and challenges fundamental to project management with an emphasis on organizations focused on innovation, creativity and fluidity (such as mission-based organizations, creative enterprises, and entrepreneurial organizations).

THESIS (BA5095)

At the end of the course work students have the option of completing a thesis or Internship. Additional paperwork available in the office of the Registrar is MANDATORY for registration of the thesis.