VISUAL CULTURE, THEORY & COMMUNICATION (CM5060)

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This course explores the power of visual forms of media and communication in forming and transforming our world and society. Through a transcultural survey of materials, contexts and theories, students will learn to study the visual as a place where meanings are created and contested, and understand how culture, ideology, and social norms and values can be conveyed through images. We will engage film, photography, museum exhibitions, advertisement, news reports, and consider the transformation of these media in a globalized digital environment. The rising power of digital vernacular images – images made by ordinary people in ordinary situations – is one of the subjects to be considered. We will address the impact of social media on the redefinition of community and identity, and on the transformation of politics and branding. Ultimately, students will deploy “tactics for studying the functions of a world addressed through pictures, images, and visualizations”. They will learn how visual theories extend across cultures, how visual practices shape the physical and cultural conditions of vision, and how visual media impacts our identity and environment in fundamental ways.

Code: 
CM5060
Name: 
VISUAL CULTURE, THEORY & COMMUNICATION
Discipline: 
CM (Communications)
Type: 
Regular
Level: 
Graduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
College Level=Graduate OR College Level=Graduate - Continuing OR College Level=New Student - Grad OR Major=MSc: Strategic Brand Management
Co-requisites: 
None

Learning Outcomes

  1. An overview of visual theory and culture and their relationship to the global media
  2. Be aware of key issues in debates about globalization and their relationship to forms of global media and culture
  3. Critical thinking about visuality as communicative practice
  4. Develop critical perspectives on the major concepts and theories in media studies, communication studies and cultural studies.
  5. The creation of original research on topics of visual culture, communication and media.
  6. Understand and be able to use qualitative communications research methodologies

Offering(s)

Term Code Name
Spring 2025 CM5060 VISUAL CULTURE, THEORY & COMMUNICATION

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