MEDIA SEMIOTICS (CM3062)

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This course introduces students to theories of semiotics as they are applied to mass media. Semiotics is the study of meaning-making; we will study how meaning is made from media. We will study a range of media forms, including television, cinema, websites, advertising and print media, as sign systems in order to analyze how cultural meanings are produced and received within the mass media. We will apply key theories and concepts relevant to media semiotics, including genre, narratology, linguistics and discourse theory.

Code: 
CM3062
Name: 
MEDIA SEMIOTICS
Discipline: 
CM (Communications)
Type: 
Regular
Level: 
Undergraduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
CM1023 AND (CM2051 OR CM2051CCR)
Co-requisites: 
None

Learning Outcomes

  1. A critical awareness of media and how cultural meanings are produced in media
  2. An understanding of how cultural meanings are linked to processes of global circulation
  3. An understanding of the relationship between semiotics and emotions
  4. An understanding of the role of the semiotic in economic processes through branding and media planning
  5. To perform semiotics analyses of media texts
  6. To study the relation between texts and contexts in media

Archived Syllabi