This introductory marketing course develops students’ understanding of the principles of marketing and their use in international business. Students learn how to collect and analyze data sets to make marketing decisions with the goal of understanding customers wants, demands, and needs; they learn marketing from a strategic and functional point of view. With a focus on problem solving, students work in multicultural teams cultivating a greater sensitivity to cultural issues while improving communication skills. Students will consider marketing in the French, US, and international marketplace.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 09:00 | 10:20 | G-009 |
Friday | 09:00 | 10:20 | G-009 |
This introductory marketing course develops students’ understanding of the principles of marketing and their use in international business. Students learn how to collect and analyze data sets to make marketing decisions with the goal of understanding customers wants, demands, and needs; they learn marketing from a strategic and functional point of view. With a focus on problem solving, students work in multicultural teams cultivating a greater sensitivity to cultural issues while improving communication skills. Students will consider marketing in the French, US, and international marketplace.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 16:55 | 18:15 | PL-3 |
Thursday | 16:55 | 18:15 | PL-3 |
The course introduces the foundations of managing creativity and innovation. The readings and discussion will focus on the concepts and frameworks for analysing how firms create, commercialize and capture value from innovative products and services.
The aim of this course is to provide a solid grounding to students interested in managing creativity and the various aspects of the innovation process within organizations. The course is divided into two parts. The first part focuses mainly on the creativity process around three themes: What is creativity? How can creativity be stimulated? How can creative ideas be translated to innovative products and business strategies? Based on major theories in the field, we discuss whether monetary rewards enhance or undermine creativity, how multitasking or working under time pressure affects creativity, what tools we can provide to stimulate creativity, and the challenges that arise when implementing creative ideas in organizations. The second part of the course examines the organizational issues involved in innovating and in implementing innovations. These issues include management of teams and partnerships, learning within and across projects, the manager's role in funding, directing, and killing innovation projects, technological entrepreneurship, and resistance to innovation.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 16:55 | 18:15 | G-L21 |
Friday | 16:55 | 18:15 | G-L21 |
Examines finance as the practical application of economic theory and accounting data in the procurement and employment of capital funds. Applies the principles of strong fiscal planning and control to asset investment, and debt and equity financing decisions. Emphasizes sound leveraging in view of the time value of money, subject to the pernicious effects of taxation and inflation. BA 2002 recommended for simultaneous registration.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 10:35 | 11:55 | Q-A101 |
Thursday | 10:35 | 11:55 | Q-A101 |
Examines finance as the practical application of economic theory and accounting data in the procurement and employment of capital funds. Applies the principles of strong fiscal planning and control to asset investment, and debt and equity financing decisions. Emphasizes sound leveraging in view of the time value of money, subject to the pernicious effects of taxation and inflation. BA 2002 recommended for simultaneous registration.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 09:00 | 10:20 | C-505 |
Thursday | 09:00 | 10:20 | C-505 |
This course explores the ethical issues that arise from the operation of business in a globalized and inter-connected economy. By applying the tools of theory, ethical analysis and personal reflection to a variety of real-life case studies, students will explore several disciplines of management practice, including marketing, operations, strategy, organizational behaviour, finance and accounting. Topical areas will be explored from multiple perspectives, including human rights, political involvement by business, sweatshop labour, the export of hazardous products, deceptive marketing practices, bribery, whistleblowing, religious/social discrimination, corporate governance, cross-cultural differences, sustainability and environmental issues, corporate social responsibility, and consumer society. The format of the course will be a series of interactive seminars and student participation is required. By the end of the course, students should have developed an organised, personally reflective approach to decision-making that can offer guidance when confronting difficult ethical dilemmas in both business and personal life.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 13:45 | 16:40 | C-104 |
Market Research is essential to any student of Marketing. This course offers a comprehensive, applied approach to understanding and designing market research. The course methodology balances the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques to help students become more familiar with the discipline and be able to understand research methods and design, and to be able implement their own research projects.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 18:30 | 19:50 | G-009 |
Wednesday | 18:30 | 19:50 | G-009 |
Following an introduction to the International Monetary System and Foreign Exchange Markets, students explore spot and spot-forward arbitrage. They also engage in a FX trading competition using a demo platform. Once students absorb the essentials of financial derivatives (options, futures and swaps), we move to the practical application of these tools. Hedging theories and a basic tool-kit assist students in completing more complex FX and interest rate hedging exercises and case studies. Each semester we explore selected topics, such as Private Equity or the Regulation of the Futures Market, in collaboration with guest speakers.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 13:45 | 15:05 | C-101 |
Thursday | 13:45 | 15:05 | C-101 |
This course is designed to introduce students to the strategic importance of various operations decisions (process and plant layout, capacity planning, job design, forecasting, quality control, inventory and supply chain management). We take both a theoretical and practical approach, beginning with a brief review of the fundamental purpose of management. We explore the strategic role of operations, study some of the problems and challenges that managers face and examine the theories and strategic tools available to tackle these issues. We take this a little further by analyzing how managerial philosophy, attitudes toward work, technology and culture can affect successful implementation of an operations strategy.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 10:35 | 11:55 | G-207 |
Friday | 10:35 | 11:55 | G-207 |
Students will examine the legal process and the legal environment within which business must operate, as well as the interrelationship of government and business. Students develop an understanding of the methods by which legal decisions are formulated as they affect both individual rights and business transactions.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 16:55 | 18:15 | C-103 |
Friday | 16:55 | 18:15 | C-103 |