This introductory marketing course develops students’ understanding of the principles of marketing and their use in international business. Students learn how to collect and analyze data sets to make marketing decisions with the goal of understanding customers wants, demands, and needs; they learn marketing from a strategic and functional point of view. With a focus on problem solving, students work in multicultural teams cultivating a greater sensitivity to cultural issues while improving communication skills. Students will consider marketing in the French, US, and international marketplace.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 16:55 | 18:15 | G-009 |
Friday | 16:55 | 18:15 | G-009 |
Topics vary by semester
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 15:20 | 18:15 | G-113 |
Examines finance as the practical application of economic theory and accounting data in the procurement and employment of capital funds. Applies the principles of strong fiscal planning and control to asset investment, and debt and equity financing decisions. Emphasizes sound leveraging in view of the time value of money, subject to the pernicious effects of taxation and inflation. BA 2002 recommended for simultaneous registration.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 15:20 | 16:40 | G-207 |
Thursday | 15:20 | 16:40 | G-207 |
Examines finance as the practical application of economic theory and accounting data in the procurement and employment of capital funds. Applies the principles of strong fiscal planning and control to asset investment, and debt and equity financing decisions. Emphasizes sound leveraging in view of the time value of money, subject to the pernicious effects of taxation and inflation. BA 2002 recommended for simultaneous registration.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 10:35 | 11:55 | G-009 |
Thursday | 10:35 | 11:55 | G-009 |
This course explores the ethical issues that arise from the operation of business in a globalized and inter-connected economy. By applying the tools of theory, ethical analysis and personal reflection to a variety of real-life case studies, students will explore several disciplines of management practice, including marketing, operations, strategy, organizational behaviour, finance and accounting. Topical areas will be explored from multiple perspectives, including human rights, political involvement by business, sweatshop labour, the export of hazardous products, deceptive marketing practices, bribery, whistleblowing, religious/social discrimination, corporate governance, cross-cultural differences, sustainability and environmental issues, corporate social responsibility, and consumer society. The format of the course will be a series of interactive seminars and student participation is required. By the end of the course, students should have developed an organised, personally reflective approach to decision-making that can offer guidance when confronting difficult ethical dilemmas in both business and personal life.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 15:20 | 18:15 | C-102 |
The course Entrepreneurial Options provides highly customized paths for a variety of business contexts, including new ventures, franchises, corporate ventures, socially responsible companies, and family-controlled enterprises. Students are expected to critically assess the readings, to have the ability to work in groups, and to present ideas orally and written in English.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 15:20 | 16:40 | G-L21 |
Friday | 15:20 | 16:40 | G-L21 |
This course takes students step by step through the practical core of entrepreneurship. Students learn design thinking, how to identify a problem or void in the marketplace, and then build a business to solve it. By creating a customer-driven feasibility study students acquire the knowledge necessary to analyze a business idea. Students will develop market research to evaluate customer and business needs. Students gain a practical tool set that will allow them to look at their next entrepreneurial endeavor objectively.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Thursday | 15:20 | 18:15 | G-002 |
This course covers the basics of understanding a major threat starting a new enterprise and developing it: financing the venture. Sound knowledge of who, what, when, where, why, and how to obtain financing necessary to launch and develop a venture is crucial. This knowledge is built in the course using the life cycle approach, as every stage in a firm has specific finance demands.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Thursday | 13:45 | 15:05 | G-207 |
Offers a systematic analysis of human resource concepts and practices designed
to enhance organizational objectives and employee goals. Studies various aspects
of the employment relationship: job design, staffing, employee training and
development, diversity management, performance evaluation, compensation and
salary administration, employee and labor relations, and collective bargaining.
Examines contemporary and emerging human resource systems and models found in
the U.S., Europe, and Asia.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 16:55 | 18:15 | PL-4 |
Friday | 16:55 | 18:15 | PL-4 |
Consumer behavior lies at the crossroads of marketing, psychology, economics and anthropology. We employ theories developed in these fields to help predict how consumers will respond to various marketing stimuli. We examine the impact of purchase involvement on consumer decision making; the various kinds of decision models used by consumers; and the influence of attitude, culture, demographics, emotions, learning, memory, motivation, personality and perception on our behavior as consumers. Consumer behavior attempts to understand the consumption activities of individuals as opposed to markets.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 10:35 | 11:55 | G-102 |
Friday | 10:35 | 11:55 | G-102 |